From zero to a strong brand and automated leads on LinkedIn
Lowin van der Meulen — Founder SoftVaro
SoftVaro helps companies save on software licenses. Lowin did everything manually: no structured outreach, no strong brand, few leads. We built that from the ground up.
AI & automation consultant. Helps B2B companies with lead generation, workflow automation, and AI training.
Before & after
- No recognizable brand on LinkedIn
- Outreach entirely manual and inconsistent
- No content strategy
- Too few leads, no structural inflow
- Strong, recognizable brand on LinkedIn
- Automated DM strategy running daily
- Weekly content rhythm with thought leadership
- 3+ qualified leads per week
What we did
Built brand and proposition
LinkedIn profile completely rewritten, visual identity sharpened, clear proposition that resonates with IT managers and CFOs.
Defined target audience and ICP
Specific profiles: IT managers, CFOs and procurement leads at companies with 50-500 employees. Every outreach is relevant.
Set up DM automation
Full outreach automation that sends personalized connection requests and follow-up sequences daily.
Developed content strategy
Weekly content rhythm: thought leadership on software costs, tips for procurement professionals, and case studies. Building organic visibility.
Want to learn more? Check out our AI lead generation service.
“Thanks to Nico, I now have an automated DM strategy that actually generates leads. I save time and stand out more with my content.”
Lowin van der Meulen
Founder SoftVaro
Results
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