Nico Waiboer

Hi, I'm Nico.

I help B2B companies grow smarter with AI and automation. Not by overwhelming them with technology, but by building the right systems that actually work in practice.

My story

I started as a LinkedIn trainer. Helping coaches, consultants and companies attract new clients through LinkedIn. Organically, without ads. I did that successfully for years.

But I also saw the world changing. AI and automation made it possible to achieve the same results in a fraction of the time. So I dove in. Learned Clay, n8n, Sales Navigator and AI tools inside out. Not from theory, but by using them daily for clients.

That's how WaiBase was born: an AI and automation consultancy that combines experience in sales and LinkedIn with the power of modern AI tools.

What drives me

I believe AI doesn't have to be complex to be powerful. After years in sales and LinkedIn training, I saw how companies struggled with tools that didn't work together, leads that went cold, and processes that remained manual. That had to change.

At WaiBase, I build systems that are simple to use but smart under the hood. So teams achieve more without working harder.

Track record

30+

companies helped

6+

years in B2B sales & LinkedIn

Freelancer to scale-up

client profile

NL & BE

focus market

Expertise

AI-driven lead generationLinkedIn & email outreachWorkflow automationCRM integrationsAI assistants & chatbotsLinkedIn strategy & contentSales Navigator & social sellingn8n, Make & ZapierHubSpot, Pipedrive & TeamleaderClay, HeyReach & Lemlist

My approach

Practical over theoretical

Everything I advise, I use myself

Personal over scalable

I work with a limited number of clients at a time

Results over technology

It is about what it delivers, not the tool

Honest over commercial

If AI is not the solution, I will tell you

Tools I work with daily

Clayn8nLinkedIn Sales NavigatorHeyReachClaudeAirtable

But it is never about the tools. It is about the results.

Curious what AI can do for your business?

Book a free strategy call. We'll discuss where AI can have the most impact for your situation.

Book a strategy call