From 5 manual DMs to automated outreach
Jorick van der Smaal — Creative entrepreneur
Jorick designs brand identities, builds websites and creates animations. Great at his craft, but his LinkedIn outreach was entirely manual. In one year, we turned that around.
AI & automation consultant. Helps B2B companies with lead generation, workflow automation, and AI training.
Before & after
- 5 manual DMs per day
- No structure or strategy
- Small network, slow growth
- Too much time spent searching and reaching out
- 20 personalized messages per day
- Structured outreach with follow-ups
- +1,000 relevant connections
- Multiple appointments per month
What we did
Sharpened positioning
LinkedIn profile, tagline and proposition rewritten. Immediately clear what Jorick does and for whom.
Defined target audience
Specific ideal customer profiles established: which industry, company size, job titles. Outreach becomes relevant and personal.
Set up DM automation
20 personalized connection requests and follow-up messages daily. Each message tailored to the recipient's profile.
Built LinkedIn strategy
Content and engagement strategy. Regular posting, strategic commenting, actively maintaining the network.
Want to learn more? Check out our AI lead generation service.
“Thanks to Nico, my positioning is rock-solid and my DM automation is running at full speed.”
Jorick van der Smaal
Creative entrepreneur
Results after 12 months
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