Your full commercial engine, without building a sales team.
Outbound, content, CRM and follow-up. One fixed team. One monthly invoice. A system that keeps running, even when you're on holiday.
Why this service exists
Most B2B companies I talk to run into the same things:
- →An in-house sales team is too expensive to staff full-time
- →Loose freelancers deliver pieces, never the whole
- →Tools like HubSpot, Apollo or Lemlist are in place but never used consistently
- →LinkedIn and email run in fits and starts; nobody sees the full picture
- →AI and automation are present but don't produce leads
The result: revenue growth is erratic, follow-up is inconsistent, and nobody can say with a straight face what next month's pipeline looks like.
A Growth Partnership is built to close exactly that gap.
What a Growth Partnership is
Plainly: I take over your company's full commercial engine. Outbound, content, CRM, follow-up, reporting. Not as a vendor working next to you, but as part of your business.
One point of contact. One monthly invoice. One team aligning every channel. A system that runs.
This is intentionally not an à la carte service. Marketing and sales automation only work when the parts fit together. A LinkedIn campaign without a CRM is leakage. Email outreach without content is cold. Content without follow-up is entertainment.
Predictable revenue only shows up when everything works together.
What's included
Seven modules that together form the full commercial engine.
LinkedIn outbound
Daily outreach via HeyReach or Community Builder. Targeting, copy, sequences, follow-up.
Email outbound
Run through Instantly with warmed-up mailboxes, domain setup and consistent campaigns.
Lead qualification and enrichment
Via Clay and Apify, so every lead is worth following up on.
CRM and pipeline
Airtable plus n8n workflows, integrated with your outreach and website.
Content engine
Two to three LinkedIn posts per week in your voice. Backed by carousels and video adaptations where it helps.
Monitoring and reporting
Daily outreach monitor, weekly update, monthly strategy call.
Continuous improvement
Each month I refine parts based on data. The system you have at month 12 is not the one we shipped at month 1.
Also relevant but not standard in this package:
SEO content and organic growth, website tracking and visitor identification, and inbound lead scoring. These can be added as a Growth Partnership Complete add-on. We discuss it in the intro call.
Who this works for
A Growth Partnership is built for B2B companies that:
Fits
- →Have a clearly defined target group and have already proven their service sells
- →Run €500K to €10M in revenue and want to scale without hiring a sales team yet
- →Have a budget of at least €4,000 per month for commercial growth
- →Are willing to invest for a year, because serious growth is not a three-month thing
- →Want to work hands-on, deciding together what works
Doesn't fit
- →Startups still searching for their proposition
- →Companies looking for a one-off LinkedIn campaign
- →Teams that want a tool, not a partner
Those are better served with a Quick Scan or a Sales System Setup.
How it runs
Three phases, twelve months. From build-out to scale.
Onboarding
I build the system, align targeting and copy, install the workflows, and connect everything to your existing tools. By the end of month 1 the machine is in place and the first campaigns are live.
Calibration
First leads come in. We calibrate based on what works: which audience responds, which copy converts, which channels carry the most weight.
Scale
The system runs, we open the throttle, and we optimise monthly. Your pipeline becomes predictable, and your reporting moves from surprise to expectation.
Investment
From
€4,000
per month
The exact number depends on scope: how many channels you want running, how much content per week, and how aggressive your outreach volume is. For most companies the sweet spot sits between €5,000 and €7,000 per month.
That's less than the monthly cost of a single sales hire, and you get a full system in return. Including all tools, all workflows, all content and all reporting.
Minimum term: twelve months. You don't build serious growth in a quarter.
What you get back
- →A predictable lead flow instead of peak-and-trough months
- →Better follow-up because no lead falls through the cracks
- →More control and overview because all data lives in one place
- →Time back for you and your team because manual work is gone
- →A system that grows with your business
Not within one month. But within one year.
Frequently asked questions
What if it doesn't work?
We evaluate every month. If after three months it's not heading the right direction, we stop in agreement. The twelve-month contract is a commitment to the direction, not to me personally. No fines, no bureaucracy.
Do I get everything in my own hands?
Yes. All workflows, templates and data live in systems you have access to. If we ever part ways, you take everything with you.
Do you work exclusively with one client per industry?
Yes. I take on at most one client per niche, so I never compete with myself.
Do you do this alone?
I'm the central point of contact and the strategist. For specific tasks (content production, data enrichment, follow-up) I work with fixed partners and VAs, so the quality stays consistent.
What's the difference with a Quick Scan or Sales System Setup?
A Quick Scan is a one-time analysis with recommendations. A Sales System Setup is a one-time build of your system. A Growth Partnership is long-term outsourcing of the full commercial engine, with continuous optimisation. You can start with a Setup and grow into a Partnership.
How fast will I see results?
First conversations come in month 2 or 3. Real pipeline impact from month 4 to 6. Predictable revenue from month 9 to 12. Anyone promising faster is lying.
Start with an intro call
A Growth Partnership always starts with an intro call. No sales pitch — an honest check whether this fits what you actually need.
Book your intro call